Smirnoff Secret Service
Updated: Apr 28, 2020
Filme manifesto Smirnoff - captado ao mesmo tempo que as fotos
Smirnoff has a resilient
and chequered history
spanning over 155
It’s a story of serfs and
resurrection and like
every good story, bad
It’s been snatched.
Traded in secret.
Concealed. Used as barter.
Trafficked. Exiled. Hidden.
Fled from the Russian Government.
Looking back to move forward,
we’ve created the Smirnoff Secret Service. The agents: digital influencers. The missions: promo and activations. The weapons: Smirnoff drinks.
To launch the new bottle,
we’ve created a mystery around it.
A 5 package series that turn into
posters telling the infamous story
of the bottle.
We’ve also turned drinks recipes
into vintage stamps,
remembering those bad days of censorship,
prohibition and veto.
Agency: CP+BCCO: André Kassu, Marcos Medeiros CD: Marcelo Rizério, Rodrigo Visconti CW: Lucas Ribeiro AD, Design, Illustration: Alexandre Kazuo, Ayrton Bená Production Company: LandiaFilm Director: Kayhan Audio Production: Supersonica Making Of Pictures: Pablo Vaz, Guilherme Lemos, Alexandre Kazuo